12 general skills or competencies (Job family competencies) for Marketing Communications Manager
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Describes proofreading marks to follow and complete checklists.
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Level 2 Behaviors
(Light Experience)
Assists in document preparation, proofreading, and review to meet quality standards.
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Level 3 Behaviors
(Moderate Experience)
Completes a brief proofreading test to identify any inconsistencies.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates solid editing and proofreading skills to ensure clarity and conciseness.
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Level 5 Behaviors
(Mastery)
Champions proofreading processes using internal management tools to execute quality assurance.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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11 soft skills or competencies (core competencies) for Marketing Communications Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Explains the importance of coordination in a large project.
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Level 2 Behaviors
(Light Experience)
Communicates with various parties to clarify project scope.
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Level 3 Behaviors
(Moderate Experience)
Breaks down business goals into an actionable plan.
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Level 4 Behaviors
(Extensive Experience)
Develops work plans for the team's objectives, responsibilities, accountabilities, timelines, and resources.
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Level 5 Behaviors
(Mastery)
Delivers training to others on resource coordination, including issue resolution.
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Summary of Marketing Communications Manager skills and competencies
There are 0 hard skills for Marketing Communications Manager.
12 general skills for Marketing Communications Manager, Proofreading, Advertising, Brand Management, etc.
11 soft skills for Marketing Communications Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Manager, he or she needs to be skilled in Planning and Organizing, be an expert in Coordination, and be skilled in Project Management.